Learn your customers’ needs and
reach them with individual offers
LeadBase is a Marketing Automation-class system developed with the financial sector in mind, based on Big Data analysis methodologies. It enables conducting multi-channel marketing and sales campaigns aimed both at prospective, as well as current customers.
Monitoring of user
behaviours and operations
at the bank’s website
Statistical analysis of customer
behaviours, profiling, analytical
Automatic lead selection
and qualification, assessment
of the likelihood of a sale and
selection of an optimal service channel
LeadBase collects, unifies and analyses data about customers’ behaviours from
all sources: information portals, web applications, transaction systems, social
networks and traditional channels.
Find out when and how to
interact with your customer
Data regarding the customer’s
participation in campaigns
Based on a holistic view of overall customer behaviours and operations in
all available communication channels, LeadBase analyzes the customer
and suggests the optimal way and content of personalized communication.
Turn facts into knowledge
about the customer’s needs
Predict the customer’s
The customer analysis process is based on referential analytical models
dedicated for the financial sector, allowing for calculating the probability
of desired customer’s actions occurring on the basis of collected facts.
Lead value assessment
LeadBase gathers marketing tools in a number of channels in order to be able
to send personalized marketing communication to the customer.
Bank’s and partners’
Mobile and web
LeadBase allows you to point a convinced customer to an appropriate sales
channel, minimizing the time and cost of transaction service.
Recommendation of the
optimal sales channel
Sales via digital and
Our solution increases the probability of an
anonymous Internet user becoming your customer.
The system efficiently catches new Internet users interested in your offer.
Behavioural analysis of your customer provides a full picture of their needs and expectations.
You get the on-line behavioural models and techniques.
You will easily lead your customer from one medium to another, where the sale takes place.
The system will allow you to conveniently manage multi-channel campaigns.
Anna PietrońDivision Director
+48 517 911 firstname.lastname@example.org